In the world of Mergers and Acquisitions (M&A), where a business owner seeks to sell a majority or all of their ownership to an acquirer, the structure of the purchase price plays a pivotal role. Understanding the various alternatives for purchase price consideration and their implications is crucial for achieving optimal results in a business sale. The advisory team members at Charter Capital Partners, having collectively completed hundreds of transactions for our clients, have encountered the full range of purchase price consideration alternatives. This experience enables us to guide business owners considering the sale of their company. This introduction outlines the advantages and disadvantages of the primary purchase price consideration alternatives a business seller might encounter, including cash at close, rollover equity, earnouts, and seller notes.